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Find out how targeted messaging allows you to reach more customers
Variable data printing works!
Is your business making use of this must-have technology?
What is your direct mail response rate? If you’re like most businesses, you probably see a response of around 1%. If you’re still sending out one-size-fits-all marketing messages, it’s time to mix things up with some targeted messaging. Personalizing your content to your audience can increase response rates up to 20%.
Here’s how …
Variable data printing allows you to include personalized content and graphics in your print collateral. Audiences are becoming more adept at tuning out boring, old traditional marketing campaigns. In fact, 74 percent of consumers get frustrated and turn elsewhere when marketing content has nothing to do with their interests. By personalizing your material to your target audience, you can increase customer engagement and response rates, and ultimately your ROI.
These are just a few of the capabilities of variable data printing:
Add mapping and get your customers directly to your event
Use unique envelope art based on the recipient’s interests
Address relevant business problems based on a client’s industry segment
Give users personalized URLs to access a custom page on your website
Don’t waste any more time with traditional campaigns! Contact MEDiAHEAD to learn more about variable data printing today!
Using variable data printing to improve your target marketing
Target marketing involves market segmentation, or breaking an entire market into several different segments and then crafting unique marketing strategies tailored to each individual segment. When it comes to effective target marketing, personalization is key. Variable data printing, in which a company or business combines a print project file with personal customer information, can help your business identify and effectively target its customer base, improving response rates, engagement rates, and overall sales.
3 advanced personalization tips & tricks
Personalization can be a powerful tool to increase your direct mail marketing response rates, improve customer engagement, and drive sales. Effective personalization is much more than using a customer’s name on marketing materials. It involves crafting a personalized message that speaks to a specific customer or a specific segment of customers