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Integrate your marketing campaign for success!
Use cross-media integration to boost your marketing campaign.
Increase your marketing ROI with cross-media campaigns!
Add a kick to your marketing campaign with MEDiAHEAD
Lemons taste great, but not on their own. The same goes for direct mail campaigns. When you want to pull in more than a measly 1% response rate, you want a little more kick to your campaign. The solution: add some spice!
Spices enhance your typical lemon campaign with the integration of print, email, and web components. These ingredients come together in a cross-media communication that reaches out to your target audience on multiple levels, piquing their interest in your company.
And who doesn’t want to increase the return on their marketing investments? Using a customized marketing platform to deliver your message across multiple media channels can help lower your campaign costs and increase your ROI. MEDiAHEAD offers you an easy-to-use cross-media marketing solution that allows you to:
Stay on top of industry trends by integrating mail, email, web and SMS touch-points
Increase your return on investment and improve your response rate with predictive modeling
Reduce costs with data-driven marketing
Gather data to build up your database for future campaigns
Build customer loyalty and turn customers into brand ambassadors
Spicing up your campaign with useful analytics, tailored relevant messages, and results-tracking for further customization gives you a bigger impact at reaching your target customers. With predictive modeling alone, we’ve seen responses of as much as a 20% or better! Why continue with your same-old campaign model?
When your direct mail campaign hands you lemons … come to us. We’ll spice it up!
Networking opportunities with peers and veteran business owners
Exposure to mentoring skills that can be applied to any professional or personal situation
Business educators discussing greatest successes and lessons learned from peers and top CEOs in the community
Field trips to locations of entrepreneurial interest within the KC area
Congratulations to MEDiAHEAD Chief Innovator Kat McDaniel on this great honor!
From our blog
Cross your t’s and marketing campaigns: a brief look at cross-media marketing
Cross-media marketing isn’t a new concept. In fact, Wikipedia posits that the first notable instance of cross-media marketing happened in 1977 with the release of the movie Saturday Night Fever and its respective soundtrack. The hit single "How Deep Is Your Love" recorded by The Bee Gees was originally meant to be performed by Yvonne Elliman for an unrelated album, but RSO Records decided that The Bee Gees should release the single in an effort to promote the film. When the movie was released, fans were encouraged to purchase not only the single, but the entire soundtrack.
3 ways to maximize marketing efficiency with a web portal
In the modern world, everything is connected. We use social media to interact with friends and family across the globe on a daily basis, we know the news almost immediately as it’s happening, and we can order virtually anything to our homes with a few clicks of a mouse. Businesses, both small and large, make use of the Internet to market and distribute goods and services, connect with clients, and manage multiple facets of operations.
Say hello at the AAF Central Region Conference!
MEDiAHEAD will be attending the event October 1-2 at Union Station in Kansas City! Stop by our table to learn about cross-media campaigns, variable data printing, and more!