How variable data printing can improve your direct mail response rates
If your target audience is large, you might have trouble getting through to them with a single, static, generic direct marketing message. Sure, it’s possible you might get a few positive responses, but don’t you think you’d have greater success if you could write a custom letter to each individual on your mailing list?
Of course you would. But you don’t have time for that.
Using maps in direct mail advertising
A common problem for many businesses is that potential customers have a hard time pinpointing the company’s location. People might know your business exists, but they don’t know where you are. An easy solution to this problem is to include a map in your advertising materials. Using maps in your direct marketing efforts can literally help drive traffic to your locations. When including a map in your direct mail marketing efforts, observe the following tips to optimize responses: